As many of you know, I blog about food and travel. I have had the privilege of visiting some beautiful places and tasting some exquisite foods. It is my goal to grow my blog and have it reach people across the world, as well as collab with hotels and restaurants. I have had the pleasure of working with and networking with some amazing businesses and brand owners. But I also get told "No" a lot! And that's ok because I fully understand that in today's world, social media can make or break your success. When it comes to collaborations, companies usually prefer working with influencers who have thousands and thousands of followers. Some won't even look your way if you don't. And while I get the reasoning, I will always feel there should be some middle ground that can be reached. Here's why:
I recently reached out to a restaurant for a food review. The representative was very pleasant and seemed as if they were interested in working with me. I was so excited! Unfortunately, that excitement was short lived because a few days later, I saw that they worked with someone else and that influencer had visited and uploaded her review.
Now here's the part that got me....
This particular food blogger has over 10k followers, so again, I understand why they would select her over me, but here is what the restaurant wasn't expecting...the food blogger rated them a 6/10! A 6/10! All because she didn't like one small particular thing about her food. I, on the other hand, rated them a 9/10 because I have been to SEVERAL of their establishments and have tried SEVERAL of their items, not just one.
Can you imagine how disappointing this must've been? But this is the kind of thing that can happen when you overlook the "little guy". It's too late to remove what has been said and posted by the influencer with the large following. They have since reached out to me and thanked me for my review and invited me to come back. But it's still fresh in my brain that they looked over me...because I was too little and now it's too late.
Don't overlook the little guy and never count out the underdog.